Elo's logo

The primary version of Elo’s logo includes the text 'Pension Company' underneath. The simplified logo can be used when the recipient is already familiar with Elo.

The coloured logo should always be used whenever possible. However, readability and sufficient contrast must be ensured. The black version is used if the yellow sun does not stand out against the background. The entirely white version is used only if color usage is not possible for technical reasons.

Coloured logo

• Elo Pension Company coloured (RGB, PNG)
• Elo Pension Company coloured (CMYK)
• Elo logo coloured (RGB, PNG)
• Elo logo coloured (CMYK)

Black logo

• Elo Pension Company black (RGB, PNG)
• Elo Pension Company black (CMYK)
• Elo logo black (RGB, PNG)
• Elo logo black (CMYK)

White logo

• Elo Pension Company white (RGB, PNG)
• Elo Pension Company white (CMYK)
• Elo logo white (RGB, PNG)
• Elo logo white (CMYK)

Colour in Elo's logo

Yellow

Pantone 116 C
CMYK 0/16/100/0
RGB 255/210/0
HEX # FFD200

Elo's Brand Book (pdf, in Finnish)